Discover Your Forest

CONTENT STRATEGY | PROJECT REQUIREMENTS

Discover Your Forest – US Forest Service. This regional non-profit sought ways to connect more closely with its stakeholders and enhance community outreach. Through a series of guided work sessions, the Discover Your Forest team identified their core constituents and messaging, that informed not only the new website content but all marketing campaigns for the organization.

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"Reese helped us to understand that narrowing our audience focus would make us more effective and that designing our online presence from the users perspective would allow us to better achieve our mission. The consulting process for our website affected our organization well beyond our online presence. I cannot overstate the benefits this type of design thinking can have.
- Rika N., Executive Director