Beresford Hotels

CONTENT STRATEGY | WEB DESIGN/DEVELOPMENT | SEO/SEM

Website to increase direct bookings online
Beresford Hotels occupy two separate buildings in Union Square San Francisco.  The client required a new website to generate more direct bookings by guests, and to put more of its unique brand forward to an international audience.

Persona development and clear calls to action drive user engagement
Guest profiles created to inform approach to conversion and calls to action

Content Style guide established to inform design, content and copywriting

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